Flavor in Your Favor: NSAC Competition

In spring of 2017, I competed in the American Advertising Federation’s National Student Advertising Competition, with prospective client: Tai Pei. During the competition, I operated as an Art Director, Plans Book Designer, and Lead Presentation Designer.

Over the course of the semester, I collaborated with our 15-person marketing team to develop a 2018 fully-integrated advertising campaign for Tai Pei. We spent months researching and developing unique solutions for the challenges Tai Pei was facing in the market.  Our team placed first in the District 9 regional competition and was awarded an additional accolade for Outstanding Graphic Design. Our team advanced to the National Competition in New Orleans, where we placed 5th out of 108.

Our 3-person Book Design Team was a tight-knit group of collaborators, but I was specifically in charge of illustration and infographics on pages 2-5, 9-11, 14-16, 20, and 22-23.