North Park University Digital Design

North Park Digital Ads

In the spring of 2020, North Park had no official design standards for digital ads. To remedy this, over the past two years I’ve refined the ad standards. Having these standards in place ensures consistency for the designers. There are separate guides for both Undergrad and Grad advertising. The new digital ad designs focus on legible type at every size and a bold call-to-action button.

Graduate Ads

Email Redesign

North Park’s outreach emails had no branding or basic HTML margins and text presets. I met with admissions to discuss how best to re-brand within the limits of TargetX. A a solution, I designed hundreds of assets as a way for counselors to design emails in North Park’s branded style. Assets included headers, footers, and custom buttons. I provided their team with best practice guidelines and instructions. In the end, admissions had a much more recognizable email brand. Prospective student engagement grew and counselors received an influx of inquiries from their new, branded campaigns.

Undergraduate Presentation Deck

In the summer of 2021, I redesigned Undergraduate Admission’s main recruitment presentation. The Prezi they had been using for the last five years did not follow brand standards. Using Powerpoint as my medium, I created a much more concise and straightforward deck. Updated imagery, colors, and consistent type work together in this new deck for a much more engaging presence.